Manny Pacquiao Generated Tremendous Buzz in Google for JuneWritten by Lee Cleveland
Boxing is alive and well internationally and in the United States as Pacquiao vs Bradley generated massive spikes in Google in June.
Based on Google Insights, software that provides data reflective of regional and international interests based on user searches for the world's largest search engine, the query 'pacquiao' finished as the 9th highest trending sports-related term and 4th highest sport-related entity in June.
In the United States, the host nation for Pacquiao vs Bradley, interest in the bout was even stronger. During the same time period, two of the country's top ten trending sports-related queries related to Manny Pacquiao. In addition, 'pacquiao vs bradley' finished above 'nba finals' and the query 'pacquiao' trended higher than 'lebron james' and 'miami heat' in the month of June 2012.
Most search enthusiasts and sports insiders would agree to trend higher than NBA Finals-related queries in the United States at a time when the Miami Heat and LeBron James won the NBA Championship is no small achievement.
The June 9th fight card headlined by Pacquiao vs Bradley generated between 900,000 and 1 million pay-per-view (PPV) buys and will be remembered moreso for the outcome of the main event than for the action that took place in the ring and its resulting surge in Google.
The result, a close split decision in challenger Tim Bradley's favor, will be forever remembered as one of the most controversial in boxing history as a high majority of ringside and television observers at the time believed then-champion Manny Pacquiao had comfortably retained his WBO Welterweight Title.
Trending high in Google is nothing new for the eight-division world champion. Last year, according to Google's annual Zeitgeist, Manny Pacquiao was Google's most queried athlete in the United States.
Manny Pacquiao's rival, Floyd Mayweather Jr, also trended high in Google in May. In that month, the queries 'mayweather vs cotto' and 'mayweather' represented the No. 3 and 4 highest trending sports searches in Google worldwide. And while Mayweather-related queries outranked Pacquiao's in their respective months, some would argue Floyd's higher ranking was partially based on the strength of his popular opponent, Miguel Cotto. Timothy Bradley, Manny's opponent, was relatively unknown to the masses prior to Pacquiao vs Bradley.
No mixed martial arts (MMA) fighter nor any UFC event finished in Google's top 10 sports-related searches in any month, January to June.
Terms Surpassing Pacquiao vs Bradley Searches
June's top trending sports queries, worldwide, were dominated by the European Football Championship, commonly referred to as Euro 2012. The popular European soccer event accounted for six Google's top ten trending sports queries.
The highest trending sports-related query internationally, 'us open,' was generated as a result of the start of The United States Open Championship, more commonly known as the U.S. Open. The event is the second of the four major championships in golf and is held in the United States.
Lee is Managing Editor of FightSaga.com, a student of the Sweet Science and longtime boxing fan.
A gym rat in the 1990s, Lee was trained by 1976 Olympic Silver Medalist Charles Mooney and several retired seasoned pros. He was also a sparring partner for former WBA Super Middleweight Champion Steve Little who upset Michael Nunn for the WBA Super Middleweight Title in '94.
Lee created FightSaga.com to honor and preserve boxing's rich heritage, chronicle the achievements of top fighters, celebrate the legacy of big fights and provide a fun, educational experience for fight fans.