So Nonito Donaire is obviously a star among hardcore boxing fans but, unlike Manny Pacquiao, he is not yet a household name outside the Philippines.
So how will Donaire become an international star like PacMan?
Simple. He needs exposure.
So what's the best way to expose him?
If Donaire's next fight is indeed coming up in December against Jorge Arce, Top Rank would be utterly brain-dead to not put him on the undercard of Manny Pacquiao vs Juan Manuel Marquez IV on December 8.
Who cares if Donaire is forced to take a pay cut as a result of being on the undercard or in the co-main event for Pacquiao vs Marquez IV, it would be a good business investment for Donaire and Top Rank.
Nonito Donaire, 29, is coming off a dominating 9-round TKO victory over long time unbeaten Japanese star Toshiaki Nishioka, previously the most accomplished fighter in the super bantamweight division. Ranked No. 5 pound-for-pound by The RING and FightSaga, Nonito Donaire is easily the top Super Bantamweight in the world today and is most likely on everybody's Pound-for-Pound list.
Pictured: Nonito Donaire, left, floors Toshiaki Nishioka
Courtesy: Chris Farina, Top Rank
After Saturday night's bout, Top Rank president Bob Arum said he wanted Donaire to fight Mexico's Jorge Arce next. The fight has been rumored for the last few years and it's looking like the stars have finally aligned.
Manny Pacquiao vs Juan Manuel Marquez... Nonito Donaire vs Jorge Arce... The Philipines vs Mexico! There's nothing like a friendly rivalry between two proud nations who produce some of the world's best fighters.
Given Golden Boy has stepped-up its game by showcasing high profile fighters such as Saul 'Canelo' Alvarez on several co-main events, December 8th serves as a prime opportunity for Top Rank to put Donaire on the international stage and on a card that will have uber coverage.
Top Rank should allow Donaire the opportunity to showcase his mesmerizing skills to casual fans in the U.S. and all over the world in Pacquiao vs Marquez IV, one of the most watched events of the year in boxing, and perhaps sports in general.
Top Rank's Undecards
Through the years, many have been very critical of Top Rank's undercards, especially Manny Pacquiao's events. So while Top Rank is catching heat, their arch rival, Golden Boy Promotions, has put more big-name fighters on major PPV cards lately, galvanizing fans while improving their brand and enhancing their fighters' name recognition.
Even Golden Boy's upcoming card on October 20 features four world championship fights showcasing a lineal world champion vs a boxing legend, as well as a popular multi-division champion and three emerging, exciting world class fighters who are a fight or two from being in the top 15 pound-for-pound.
Danny Garcia vs Erik Morales II
Lineal Jr Welterweight Championship
Paul Malignaggi vs Pablo Cesar Cano
WBA Welterweight Championship
Hassan N'Dam N'Jikam vs Peter Quillin
WBO Middleweight Championship
Randall Bailey vs Devon Alexander
IBF Welterweight Championship
And Top Rank's other rival, UFC, has long been known for putting on exciting undercards and co-mains for years.
When will Top Rank get on board?
Who wants to pay for cards that showcase fights between guys who are 18-4 who nobody knows?
One big fight between two high-profile names simply doesn't excite fans anymore. Pay-per-views need multiple fights with at least two high-profile bouts to satisfy fans.
Top Rank must put Nonito Donaire vs Jorge Arce on the undercard of Pacquiao Marquez IV because it'll a) help build Donaire's name and enable him to become a legitimate international sports star and b) give the fans a better product.
Also, does Top Rank not realize making Donaire a big star, like Pacquiao, will earn them more revenue as well in the longterm?
Not only should they put Donaire vs Arce on the Pacquiao vs Marquez IV undercard, they should also include Donaire on the poster and trailers for the event if they do so.
Hopefully, Top Rank hears fans' voices and gives us what we have been asking them for years...
Give us better undercards!