Tomorrow night, 'ESPN 2 Friday Night Fights' (in the U.S.) will feature a fight card co-promoted by legendary rap star 50 Cent and famed boxing promoter Lou DiBella.
Curtis James Jackson III, better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer and actor whose best friend is boxing's pound-for-pound king and sport's premiere revenue generator, Floyd Mayweather Jr.
Last month, iconic rapper 50 Cent launched his new energy drink company named "Street King," and collaborated with boxing legends Mike Tyson and Floyd Mayweather to shoot a commercial for the drink that, ironically, parodies the popular movie 'The Hangover.'