Burger King mascot and Floyd Mayweather: Brilliant idea, fresh new trend?Hot
Mayweather vs Pacquiao was the most lucrative fight in history and set many records, grossing 4.4-5 million pay-per-view buys.
But perhaps there is one unique record many have over-looked.
... Priciest ring walk.
Did anyone notice the Burger King mascot accompany in Mayweather to the ring?
Yes, after a four year hiatus, 'The King' is back and the popular fast food chain reportedly spent $1 million to get its 'King' to be a part of Floyd's entourage, which included celebrity Justin Bieber.
Given the audience was expected to be comparable to a Super Bowl, Burger King's investment was probably very wise. Keep in mind, a 30-second advertisement during this year's game cost a cool $4.5 million.
And while he couldn't boast about his burgers, his presence put Burger King in the public consciousness and on a grand stage.... and for more than 30 seconds.
After all, 'The King' accompanied the world's highest paid athlete to the ring in what became the most lucrative fight ever, delivering a mini, subliminal commercial of sorts.
Will boxing see more of these marketing endeavors?
Maybe this will become a trend like sponsored sports stadiums whose owners often sell the arena's naming rights to increase revenue?
Perhaps Colonel Sanders and Ronald McDonald will pay to accompany other high-profile fighters? And why just limit it to fast food chains? Will we see Mr. Clean, the Energizer Bunny, GEICO Cavemen & Gecko or the Michelin Man in the future on HBO, Showtime, BET and BoxNation boxing events?
A week after Mayweather vs Pacquiao, Canelo Alvarez vs James Kirkland was broadcast live on HBO and garnered 2.1 million viewers. Perhaps it would have benefited a company to fork over 25- 50K to have its mascot enter the ring with one of the fighters?