- Geronta Davis: "We will make the biggest and best fights for Tank and the fans," claims Ellerbe
Geronta Davis: "We will make the biggest and best fights for Tank and the fans," claims EllerbeHot
Since putting forth a stunning KO performance against former WBA "regular" Jr. Welterweight titleholder, Gervonta Davis' future has been a controversial topic among die-hard fight fans, largely due to the comments of his mentor and promoter, Floyd Mayweather Jr.
During the post-fight press conference, Money May let the contentious "cat out of the bag" when he revealed his future plans for the budding superstar.
"Our thing is this...we work smarter, not harder. So we keep everything in house. Mayweather Promotions, PBC, we're all one family. I mean we're not going to go nowhere to make another company great. So we've got plenty of fighters at 140, 135 and 130. We're gonna continue to fight the fighters that we got to fight."
Obviously, fans and critics alike were seemingly perturbed at the notion of exclusively pitting Tank against "In-house" competition on the Mayweather Promotions and PBC roster.
Most fight fans and boxing scribes interpreted Mayweather's message as a blatant attempt to avoid the biggest and baddest at Super Featherweight, Lightweight and Jr. Welterweight who currently compete for rival promotional groups and platforms.
It's no surprise that the great majority of interested observers clamor to see Gervonta Davis eventually tangle with Shakur Stevenson, Vasyl Lomachenko, Jamel Herring, Oscar Valdez, Teofimo Lopez, Devin Haney, Josh Taylor, Regis Prograis, Ryan Garcia or Mikey Garcia. Obviously, these scintillating match-ups would be an impossibility if Floyd restricted Gervonta's potential list of opponents to fighters currently signed by Al Haymon.
After reading the abundance of criticism over the last several days, Mayweather Promotions CEO Leonard Ellerbe responded with his company plan for Gervonta Davis:
"Let me clear this narrative up before it gets out of hand. We will make the biggest and best fights for Tank and the fans, period, as evidenced when I tried to make the Ryan Garcia fight with Golden Boy in March before we made Barrios lol. The fights have to make sense to us."
Leonard and De La Hoya indeed briefly entertained a potential two-fight deal earlier this year, which would have featured bouts between Davis and Garcia on Showtime and DAZN respectively, but ultimately fell apart when Golden Boy showed interest in other match-ups.
Mayweather Promotions understands that Gervonta's success on the PPV platform will ultimately be determined by the number of purchases from the real bosses of boxing, the paying customers.
PPV sales from this past Saturday's event will largely determine their strategy for Tank's future. If a healthy percentage of fans chose not to purchase Gervonta Davis vs. Barrios for $74.99, and numbers aren't favorable, Mayweather Promotions will have no choice but to find more attractive dance partners if they plan to keep Davis on the PPV platform.
Floyd and Ellerbe have been through this many times before.
After signing a lucrative six-fight deal with Showtime back in 2013, there was a lot of pressure on Mayweather to live up to his end of the multi-million dollar bargain.
After pulling good but not great figures in his first Showtime pairing against Robert Guerrero, Floyd and company went after a guaranteed blockbuster opposite Canelo Alvarez in his second attempt, which generated 2.2 million PPV buys and grossed over $150 million in revenue.
Mayweather knows exactly what it takes to not only become a PPV attraction but to remain a big draw on the premium platform. His team understands that the quality of match-up greatly matters.
So if the Mario Barrios numbers aren't an improvement from last year's event against Leo Santa Cruz, Mayweather Promotions will indeed be seeking a more renowned opponent for his second Showtime PPV event of 2021.
In Ellerbe's own words, "the fights have to make sense to us."
They also have to make sense to the paying customer, Leonard.
- Boxing aficionado Joseph Herron is the producer of the popular War a Week Radio Network
- Davis vs Barrios
- FLOYD MAYWEATHER
- GERVONTA DAVIS
- Leonard Ellerbe
- Mayweather Promotions
- Showtime PPV
- Tank Davis