Justin Bieber on Mayweather vs Pacquiao undercard: A wise business move?
On May 2, The Fight of the Century, Floyd Mayweather vs Manny Pacquiao, will finally happen.
The megabout, which will take place in Las Vegas and be broadcast on pay-per-view via HBO and Showtime, is expected to be the highest grossing fight ever.
But could Mayweather vs Pacquiao have been even bigger?
Last fall, it was reported by several media outlets that pop star Justin Bieber had started training at the Ten Goose Gym in Van Nuys, California with good friend and pound-for-pound king Floyd Mayweather.
When the story broke, there was even talk of a possible celebrity "grudge match"celebrity "grudge match" between Bieber and actor Orlando Bloom.
Was Justin planning on making his amateur boxing debut on a Mayweather undercard? Probably not, but the idea would have certainly made sense.
Mayweather vs Pacquiao already stands to generate upwards of 5 million PPV buys - Can you imagine how many more it would have stood to receive if Bieber was fighting on the undercard and the bout was heavily promoted?
There are certain groups of fans that take worshiping to another level Bieber's 'Beliebers' is one of them. And not only is the Bieber fan base is very passionate about their star, they represent quite a large group.
How popular is the Biebs?
As of today, he boasts 62.8 million Twitter followers and 72.3 million likes on Facebook.
How many more PPV guys could the singer and songwriter have generated? Even if Bieber generated only one to two million additional buys, at $90 a pop, that's $90,000,000 to $180,000,000.
The additional money could have been donated to charity and/or attracted higher-profile fighters (i.e. real boxers) on the undercard.
So how would Bieber have benefited from fighting the Mayweather vs Pacquiao undercard?
Exposure, exposure... and more exposure.
Anyone who wasn't familiar with Justin before the event would have certainly had the '411' on the Biebs afterwards. And added exposure in front of an international audience would have certainly enhanced his already-massive fan base as well as record sales.
Showcasing the popular Bieber in a three-round amateur contest on the Mayweather vs Pacquiao undercards would have been a win-win for everyone sans boxing die-hards over 35 who would have been seen shaking their heads and rolling their eyes during what would have undoubtedly become the highest profile amateur boxing match in history.
But it would have lasted only three rounds, or possibly less.
Can you imagine Justin Bieber starching someone in less than 30 seconds?