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Mayweather vs Maidana 2 PPV buys: Satisfactory at best?

Lee Cleveland Updated
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Fight icon Floyd Mayweather Jr, boxing's biggest star and the sport's current pound-for-pound king, defeated Marcos Maidana Saturday night in their rematch in Las Vegas.

(Image courtesy of Showtime)

On the heels of last year's record-setting buy rate of 2.2 million for Mayweather vs Canelo Alvarez in September 2013, it's believed Mayweather vs Maidana 1 last May generated roughly 850,000 to 900,000 pay-per-view (PPV) buys.

If those numbers are accurate, it not only under-performed in comparison to the buy rates for Mayweather's bouts with Juan Manuel Marquez (2009), Victor Ortiz (2011) and Miguel Cotto (2012), but fell well short of the hopes and expectations of Showtime/CBS and Golden Boy Promotions.

So did PPV buys for Saturday's rematch exceed receivables for their bout four months ago?

Who knows?

We certainly do not.

However, last night on The Pugilist KOrner radio show, boxing insider and genius fight manager/trainer James Gogue told Joseph Herron early indications suggest there was no uptick in PPV revenue for Mayweather vs Maidana 2.

"I heard through the grapevine from a relaible source... pay-per-views sales were not going [well], when I got there (Las Vegas) Thursday."

Prior to Manny Pacquiao vs Brandon Rios last year, Mr. Gogue surmised the buy rate for that bout would be abysmal. And as predicted, that bout tanked at the box office, tallying a purported 450,000 buys.

"...You can tell how PPVs will perform by the pre-PPV buys," Gogue added.

"I wouldn't be surprised if they (Mayweather vs Maidana 2) hit 850,000 again."

Based on Gogue's dim projections, the PPV buyrate was likely - and at best - satisfactory. 

Gogue and Herron also hinted only a Floyd Mayweather vs Manny Pacquiao bout could generate PPV numbers that would appease Showtime/CBS. Some, like me, would add Amir Khan to that short list.

Heading into their first encounter, Maidana, although widely considered an elite fighter with a fan-friendly style, simply couldn't overcome the odds in the minds of casual fight fans whose interest in the bout seemed to wane after odds-makers chimed in.

On paper, Mayweather vs Maidana 2 should have generated at least 1.2 million buys but public sentiment and perception can be peculiar and not always easy to gauge... Inside and outside professional sports.

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