Mayweather vs Pacquiao: Manny's beer beats Floyd'sHot
According to TMZ, Tecate and Corona were hellbent on becoming the official beer of Mayweather vs Pacquiao on May 2 which is expected to be the highest grossing fight in history.
And earlier this week, Tecate, a long-time sponsor of Manny Pacquiao, outbid Corona, a usual sponsor for Floyd Mayweather, offering $5.6 Million, $400,000 more than its competitor.
"We've never seen anything like that on a beer sponsor," Arum told ESPN ... "Both companies were after it."
"It's a huge number."
Cuauhtémoc-Moctezuma Brewery is a major brewery based in Monterrey, Nuevo León, México, founded in 1890. Currently it is a subsidiary of Heineken International.
The company operates brewing plants in Monterrey, Guadalajara, Toluca, Orizaba and, beginning in 2012, Chihuahua, producing the Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate brands among others. It has an annual production of 3.09 GL (gigalitres).
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MAYWEATHER VS PACQUIAO