Wilder vs. Fury 2: Tyson blasts Deontay for 'no show' at NCAA Peach Bowl
Since the creation of the CPF (College Football Playoff), the final Saturday of the calendar year has become one of the most popular and important days in American sports. It's when the single-elimination tournament begins for NCAA Football, consisting of the top four rated teams in Division 1...the highest level of collegiate sports.
The eventual winner of each semifinal game advances to compete in the CFP National Championship, which is scheduled to take place on Monday, January 13th, 2020.
Rather than having a customary press tour for the upcoming return bout between WBC Heavyweight titlist Deontay Wilder and Lineal champion Tyson Fury, event organizers, Top Rank Inc. and PBC, decided to take advantage of the huge television audience tuning in to the CFP and conduct a series of interviews for the two giant combatants on ESPN.
Hall of Fame promoter Bob Arum expounded on the unorthodox promotional strategy.
"The two participants, Wilder and Fury, are busy today in the United States pumping the fight," Arum told iFL TV on Saturday, December 28th. "We have two big college football games, the semifinals for the national championship, and they get massive audiences. ESPN televises both games and then the final. The Peach Bowl, which features the number 1 team versus the number 4 team and takes place in Atlanta, Deontay Wilder will be featured...and then across the country in Arizona at the Fiesta Bowl, when Ohio State matches Clemson, Tyson Fury will be there taking over the telecast."
"You see what that means is there will be like about 40 million people watching each of those (bowl games)...where do you get exposure like that? So people say, 'when are you going to have a proper press conference', and the answer is never because both of the fighters will be at the national championship. And even better, both fighters will be featured at the Super Bowl, which has 90 million people watching just in the United States."
"So who needs press conferences when you can get that type of exposure?"
There's only one problem with the intelligent promotional strategy...both fighters have to show up.
While Tyson Fury took care of his portion of the media agreement, Deontay Wilder was nowhere to be found. The WBC Champion claimed to have come down with the flu and had to sit out an entire day of mainstream media coverage.
Upon hearing the news, the always outspoken Gypsy King recorded the following message and uploaded it to his favorite social media pages, criticizing his February 22nd opponent:
"This is Tyson Fury aka The Gypsy King and this is a message to Deontay the Bronze Bomber the big p***y Wilder...
He's not turned up to any media events today, bragging that he's got the flu...he doesn't want to be in the same room with me, because I'll take him to school.
Keep him away, Al (Haymon)!! Keep him away, Shelly (Finkel)! Keep him away, his trainers! Keep him away, his wife!
Deontay...what a little b***h you've become! You can't even come and see me, and be face to face with me on camera because you'd be humiliated and taken to school!
Because the financial success of "Wilder vs. Fury 2" greatly depends on both men fulfilling their promotional duties, Fury justifiably blasted his opponent for being a "no show". It will be virtually impossible to reach the lofty goal of 2 million PPV buys without media coverage during every scheduled mainstream sporting event.
Although the most crucial media days will be coming up on Monday, January 13th, 2020, and Sunday, February 2nd, 2020, all parties involved can't feel good about this missed opportunity to promote the expensive February 22nd fight. Because so much is riding on these media events, Wilder and Fury absolutely must do their part in promoting the heavyweight showdown during the NCAA National Championship and NFL Super Bowl.
Let's hope "The Bronze Bomber" can attend the NCAA National Championship in New Orleans, which will take place in about two weeks.
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