Monday, 25 June 2012 22:55

Manny Pacquiao vs Timothy Bradley II | Why Juan Manuel Marquez Must Wait

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With the world still buzzing over the controversial decision reached for Pacquiao vs Bradley over two weeks after it happened, early indications are Manny Pacquiao vs Timothy Bradley II would be historically-significant and a massive Pay Per View (PPV) success.

Considering Pacquiao vs Bradley had to compete with Game 7 of the NBA's Eastern Conference Final and the fact no one - aside from boxing's die-hard fans - had ever heard of Timothy Bradley, the fight was a moderate success revenue-wise.

Top Rank's Bob Arum believes the Manny Pacquiao vs Timothy Bradley fight garnered over 900,000 pay-per-views.

"The pay-per-view, that's still being counted, but it will be anywhere between 900,000 and 1 million (buys), which is very good," the boxing promoter stated.

Arum added, "... The closed circuit was off the charts....the biggest Manny closed circuit eve,"  Top Rank's founder told BoxingScene.

The fight also generated an impressive live gate of $8,963,180 at the MGM Grand in Las Vegas resulting from 13,229 tickets sold.

Manny Pacquiao's 2010 title defense against Mexican bad boy Antonio Margarito received 1.15 million buys and his ensuing bouts with boxing legends Shane Mosley and Juan Manuel Marquez yielded 1.3 million and 1.41 million buys, respectively.

Although revenue for Pacquiao vs Bradley fell well-short of the income  generated in Pacquiao's three previous bouts, Pacquiao vs Bradley II, if held in November, may be Manny Pacquiao's highest-grossing fight to date.

But it must happen in November, while the drama and emotional outcry that ensued after their bout earlier this month is still fresh in the minds of the public.  

Pictured: Manny Pacquiao, right, gets inside on a defensive Timothy Bradley
Courtesy Chris Farina, Top Rank


Controversy Sells

For many, labeling the outcome of Pacquiao vs Bradley 'controversial' would be a colossal understatement. And while a few insiders believe Bradley's victory was well-deserved, most assert the decision was among the worst in the entire history of the sport. 

How ludicrous did some think the decision was?


Pictured: WWE President Vince McMahon, left, and the organization's combatants/entertainers


Vince McMahon, CEO of World Wrestling Entertainment (WWE), was trending on Twitter moments after the surprising decision was announced because many fans were comparing the result to pro wrestling's 'staged' outcomes.

The events in the aftermath of Pacquiao vs Bradley have been nothing short of extraordinary:

  • There's a growing contingent of fans who, having seen the fight again, claim Bradley did enough to win or the bout was too close to call. 
  • A viral video has been released that showcases numerous pro Pacquiao flubs made by HBO's commentators leaving some fans second-guessing the competence and/or impartiality of fight analysts as well as the "robbery" that allegedly took place.
  • US Senate inquiries and calls for reform are being pursued
  • Judge Duane Ford's very public assertion that Bradley gave Pacquiao a "boxing lesson" and his 'Dancing with the Stars' analogy has millions fuming
  • A thorough re-examination of the verdict was performed by the World Boxing Organization (WBO), the sanctioning organization for the bout. All five judges scored the bout for Manny Pacquiao.
  • And yes, even apparent death threats on the judges

Was the reaction to Pacquiao vs Marquez III nearly as controversial?

The aftermath of Pacquiao vs Bradley is unprecedented in boxing history. An immediate rematch between Manny Pacquiao and Timothy Bradley is far more more palpable to the masses than Pacquiao vs Marquez IV and must take place.

Bradley's Newfound Recognition... And Defiance

Pay-per-views for Pacquiao vs Bradley were lower than Manny's previous three bouts for one simple reason: Casual fans didn't know who Timothy Bradley was. Manny Pacquiao's reputation, alone, drove PPV sales. 

Now, things are different. Much different.

Unknown to the masses a mere six weeks ago, the defiant Timothy Bradley is a now a fairly mainstream public figure who many fans are growing to love to hate but will pay to see. 

Previously unproven and untested against anyone near Pac Man's professional pedigree, Tim Bradley boasted for months about how would systematically take apart a 'slow', 'reckless', 'aging' Manny Pacquiao.

Bradley claimed Pacquiao and his trainer, Freddie Roach, made a grave mistake by electing to fight him and boldly offered the Filipino fight legend a rematch weeks before the bout.

Even if Timothy Bradley's win was undeserved, he was immensely successful in making a name for himself due to his audacity, tremendous confidence and swagger.

Given he firmly believes he defeated Manny Pacquiao the first time, one can only imagine what he'll say or do to hype the rematch.

Juan Manuel Marquez is a fight legend but does he possesses as much swagger as Timothy Bradley?  

Does Marquez's personality transcend boxing and extend into the mainstream?

Charisma-wise, Tim is far from Oscar De La Hoya or Floyd Mayweather but Marquez is arguably far from Tim.

Pictured: Manny Pacquiao, right, unleashes a right jab on Juan Manuel Marquez in November 2011.
Courtesy of Chris Farina, Top Rank 


Good Guy vs Bad Guy

Good guy vs bad guy always adds to intrigue to any storyline, whether its a movie, professional wrestling match or prizefight. 

After vanquishing Manny Pacquiao, one of the most adored athletes in sports, Timothy Bradley is boxing's new 'bad boy' and the sheer mention of his name invokes tremendous passion among the most steadfast and casual of fight fans.

Does the name 'Juan Manuel Marquez' illicit as much fire? 

Even Manny Pacquiao seems adamant in his desire for an immediate rematch. 

Can Juan Manuel Marquez get under the public's skin, and Manny Pacquiao's, the way Timothy Bradley can?

Who wouldn't want to see the darling of professional sports who happens to be a humble, soft-spoken fight legend attempt to regain his title against a still-unproven, young, hungry, brash opponent who refuses to relent to public sentiment and give full respect to his more accomplished opponent?

The Californian fighter known as 'Desert Storm' talked a lot of smack prior to the bout, was seemingly forced to 'eat his words' during the fight and yet was still awarded an highly unpopular, perhaps undeserved, decision.

All boxing fans, hardcore and casual alike, have an opinion about the fight itself, the decision and the alleged biased commentary. But more importantly, just about EVERYBODY, even those who deplore boxing, are aware of what seemingly transpired.

Many want to see Pacquiao shut Bradley's mouth for good while those who favored Bradley want vindication via a more convincing win. However, most - especially the most casual of fans - want to see a rematch for the sheer drama and the electricity of the event. And in the end, the sport's casual fans (i.e. the public mainstream) far out-number pugilism's die-hard followers.

Drama, intrigue, controversy, anger, allegations, bitterness and defiance. Pacquiao vs Bradley II, regardless of the outcome, will be historically-significant and promises to be one hot ticket November 10th.... If it happens.

Can Manny Pacquiao vs Juan Manuel Marquez IV even come close?

Source 1: The comments below video were posted to the Pro Boxing page on Facebook, one of the largest boxing-related social media pages on the site. Of the 61 comments left, nearly half of the respondents stated either stated a) Bradley deserved to win b) the fight was much closer than the initial perceived "blowout" or c) HBO commentators are very biased and can impact viewers' perceptions.

Below are several comments left by fight fans after the bout. To view the comments in their entirety, access the Pro Boxing Page and find Sunday's posts. 


As previously stated, the vast majority of viewers believe Manny Pacquiao deserved to win but the notion that Pacquiao utterly and thoroughly dominated the bout is far from unanimous. 

If both fighters want a rematch, it should happen.

Source 2:  I initially felt Pacquiao won the fight, by a margin of around eight rounds to four. The following day however, with a clear head and no sound to diminish or enhance an opinion, I re-watched the fight and found it to be of a close nature... After yet another viewing, again minus the sound, I scored the fight 6 rounds apiece...even... a draw.  

Lee Wylie, Boxing Writer, The Sweet Science (article)

Source 3:
Several YouTube comments...  More on the site.

Source 4:

Leroy Cleveland

Lee is Managing Editor of, a student of the Sweet Science and longtime boxing fan.