Saul 'Canelo' Alvarez vs Lopez Card to Offer 'KO of the Night' BonusWritten by Leroy Cleveland
Oscar De La Hoya, founder of Golden Boy Promotions, recently announced via Elie Seckbach's ESNews the fighter with the most impressive knockout on the September 15th Canelo Alvarez vs Josesito Lopez card will be awarded $100,000 USD (or 81,380 euros).
The Alvarez vs Lopez fight card, which will be aired on Showtime in the United States, will have some stiff competition from HBO's Pay-Per-View card featuring rivals Sergio Martinez and Julio Cesar Chavez.
Although the Golden Boy card is free for fans who have Showtime, Martinez vs Chavez is believed to be one of the most compelling mnatch-ups in years and is the clear favorite to surpass Alvarez vs Lopez in ratings and captivate greater interest among fans and the media.
So Golden Boy has spiced things up a bit.
Perhaps the 'Best Knockout of the Night' bonus will add to their event's allure which will also feature WBC Featherweight World Champion Jhonny Gonzalez defending his crown against former World Champion Daniel Ponce De Leon and former Jr Welterweight World Champion Marcos Maidana facing perennial contender Jesus Soto Karass.
Is boxing taking a page from UFC?
UFC Bonus Awards are three different kinds of awards usually given to four fighters after a UFC event and winning fighters typically receive $40,000 to $70,000 USD for each award depending on the event.
- Fight of the Night - Award given to the two fighters that fought each other and delivered the "most impressive" fight on the card.
- Knockout of the Night - Award given to the fighter with the most impressive knockout/technical knockout.
- Submission of the Night - Award given to the fighter with the most impressive submission.
Since a boxer with superstar status earns a lot more than his UFC counterpart, a 'Knockout of the Night' bonus will probably make little difference to a fighter like Saul 'Canelo' Alvarez. After all, if he's already pocketing over a $1 Million USD for the bout, the award money has diminished significance.
However, for a fighter like Jorge Arce who only earned $300,000 USD in his last bout, a 'Knockout of the Night' bonus could very well mean the difference between him cruising to an easy points win or starching a foe in impressive fashion.
The interactive concept, which also empowers fans by making them the sole judges, adds a little mystery and intrigue to an event.
Will the 'Knockout of the Night' bonus become a staple in boxing?