Saturday, 11 May 2013 17:04

Mayweather vs Guerrero PPV Buys | Good But Not Great

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Floyd Mayweather Jr., the highest paid athlete in the world for the better part of two years, retained his welterweight title by defeating Robert Guerrero on May 4 at the MGM Grand in Las Vegas.
However, the PPV (pay-per-view) buyrate was seemingly not typical of the man known as 'Money May.'

"We still don't have complete numbers, but we've seen the dish numbers and some of the cable numbers to be comfortable saying we will definitely exceed 1 million buys," Stephen Espinoza, head of Showtime Sports told ESPN Friday.

"We can't tell how much it will exceed 1 million, though. That's going to be determined by the reporting [from cable systems] that will come in over the next few weeks."

It was believed the event's PPV buys would approach the 1.5 million, the number hit last year when Mayweather fought Miguel Cotto.

Prior to fighting Miguel Cotto, Mayweather bouts generated 1.2 million and 1.35 million PPV buys, respectively, against Victor Ortiz and Shane Mosley while Mayweather vs Marquez in 2009 hit 1.1 million.

And of course, Mayweather vs De La Hoya in 2007 set the all-time pay-per-view record generating 2.48 million buys - By far the largest in the history of combat sports.

Despite the presumably modest numbers for Mayweather vs Guerrero, Showtime is still showcasing a similing face.

"We are absolutely satisfied," Espinoza said. "We are pleased with the result. From a financial perspective, we are completely satisfied. We consider it a success. From a programming and fight fan standpoint, we consider it to be a very successful event.

"Looking at the numbers, for Floyd do to a million buys, and conceivably more, when it was one of his lesser-known pay-per-view opponents in the last six or seven years, that is a testament to his drawing power.

"Would we have liked to match the Cotto numbers or the De La Hoya numbers? Absolutely. Was that realistic? No, not with an opponent not nearly as well-known as Cotto or De La Hoya.


"I would have loved to [do 1.5 million buys] but the more accurate fight to compare it to is Ortiz. I take nothing away from Guerrero. He was a game competitor. He fought hard and belongs in the top tier at 147 pounds, but from a pure business perspective, he is not particularly well known and [has] not been in huge, marquee fights. So we are happy with the results."

Based on the post-fight chatter, expect the final number to hover around 1.1 to 1.15 million.

One fact many are overlooking is: According to ratings from Nielsen Media Research last fall, HBO is was in 29 million homes, while Showtime only in 21 million. 

Was that a contributor to the lower-than-expected sales? The viewership pool for HBO is roughly 6-9 million greater than Showtime's.


Mayweather vs Guerrero PPV and Revenue Facts
  • The fight was Mayweather's first with Showtime/CBS. The contract includes a six-fight deal and is believed to be worth $200 Million USD.

  • Mayweather's purse for the fight with Guerrero was $32 Million USD, although he will likely earn more based on PPV revenue

  • Robert Guerrero earned $3 Million USD

  • If the fight generated 1 million buys, the gross will be roughly $60 Million USD

  • The Mayweather vs Guerrero PPV cost was $59.99 USD in standard definition and $69.99 USD in high definition

  • If the fight generated 1.15 million PPV buys, it will have equaled Pacquiao vs Marquez IV last year

  • Pacquiao vs Bradley last June, which was slightly cheaper than Mayweather vs Guerrero, generated about 900,000 PPV buys

Photo by: Esther Lin & Tom Casino / SHOWTIME
 

 

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