Burger King mascot and Floyd Mayweather: Brilliant idea, fresh new trend?Written by Leroy Cleveland
History was made as fight legends Manny Pacquiao and Floyd Mayweather, boxing's best, finally faced each other in the ring on May 2.
Mayweather vs Pacquiao was the most lucrative fight in history and set many records, grossing 4.4-5 million pay-per-view buys.
But perhaps there is one unique record many have over-looked.
... Priciest ring walk.
Did anyone notice the Burger King mascot accompany in Mayweather to the ring?
Yes, after a four year hiatus, 'The King' is back and the popular fast food chain reportedly spent $1 million to get its 'King' to be a part of Floyd's entourage, which included celebrity Justin Bieber.
Given the audience was expected to be comparable to a Super Bowl, Burger King's investment was probably very wise. Keep in mind, a 30-second advertisement during this year's game cost a cool $4.5 million.
And while he couldn't boast about his burgers, his presence put Burger King in the public consciousness and on a grand stage.... and for more than 30 seconds.
After all, 'The King' accompanied the world's highest paid athlete to the ring in what became the most lucrative fight ever, delivering a mini, subliminal commercial of sorts.
Will boxing see more of these marketing endeavors?
Maybe this will become a trend like sponsored sports stadiums whose owners often sell the arena's naming rights to increase revenue?
Perhaps Colonel Sanders and Ronald McDonald will pay to accompany other high-profile fighters? And why just limit it to fast food chains? Will we see Mr. Clean, the Energizer Bunny, GEICO Cavemen & Gecko or the Michelin Man in the future on HBO, Showtime, BET and BoxNation boxing events?
A week after Mayweather vs Pacquiao, Canelo Alvarez vs James Kirkland was broadcast live on HBO and garnered 2.1 million viewers. Perhaps it would have benefited a company to fork over 25- 50K to have its mascot enter the ring with one of the fighters?