Canelo vs Khan PPV buys well below a million, but...Written by Joseph Herron
The results are in, and are "good, but not sensational," according to longtime Golden Boy adviser Don "War a Week" Chargin.
Although proceeds will continue to trickle in over the next few months, PPV numbers for this year's Cinco de Mayo showdown between Canelo Alvarez and Amir Khan are estimated to stand between 600-700K purchases.
The performance of the May 7th spectacular falls short of Oscar De la Hoya's original prediction, which was made back in February when Canelo/Khan was first announced. According the "Golden Boy", the event that pitted the popular WBC Middleweight champion against the Welterweight contender from Bolton was expected to hit well above the one million purchase mark, exceeding numbers from last year's box office hit with Canelo Alvarez and former four division titlist Miguel Cotto, which did over 900,000 purchases.
Not only did the May 7th PPV hit well below the anticipated target, but Canelo/Khan was the worst showing on Cinco de Mayo weekend in recent memory; garnering lower numbers than Pacquiao/Hatton in 2009 (850,000), Mayweather/Gerruero in 2013 (875,000) and De la Hoya/Mayorga in 2006 (875,000).
Despite chalking up relatively disappointing numbers, the brass at Golden Boy Promotions and HBO have every reason to be optimistic.
Not only has Canelo become the most popular draw on the HBO Boxing platform, but the hard-punching Mexican fighter's two most recent events out-performed both Manny Pacquiao and Floyd Mayweather's latest respective efforts, making him boxing's new top earner on the PPV platform.
And according to the Nevada State Athletic Commission, Canelo/Khan raked in an impressive $7.4 million at the new T-Mobile Arena box office.
So has Canelo Alvarez become the new face of boxing?
To most fight fans and boxing critics, his longterm success will be contingent on a seemingly imminent showdown with fellow Middleweight titlist Gennady Golovkin, which could come together as early as September 17th, 2016.
In the theater of the unexpected that is professional boxing, there's no telling who will emerge as the sport's biggest star by the close of 2016. But if you're Oscar De la Hoya and Peter Nelson, the future indeed looks bright on the boxing landscape.